I build systems that solve commercial problems and unlock growth.

Problem

Customer support was taking up to 10 hours per week, but outsourcing risked losing the human tone customers loved.

Build

Built a human-reviewed AI support workflow using Gemini, Google Apps Script, Shopify and Recharge APIs. It pulls customer context and drafts replies in NOM's brand voice.

Impact

Saved up to 10 hours per week, improved response consistency and improved customer feedback.

Problem

As the business grew, Shopify, Meta, Klaviyo and subscription data all told different parts of the story, but there was no single operating view for the CEO.

Build

Built an interactive commercial intelligence report that connected scattered platform data into one operating view and turned analysis into decisions.

Impact

Informed pricing, shipping and acquisition decisions, helping lift AOV from £20.35 to £22.20.

Problem

Our cart and bundle experience was split across third-party apps, subscription logic, reward gifts and Shopify theme code, making it hard to control or improve.

Build

Built a custom Shopify system that brought bundle logic, cart behaviour, reward thresholds and Recharge subscription upsells into one owned flow.

Impact

Reduced app dependency, saved over £1,000 per year and created a more flexible system for testing offers, bundles and subscription growth.

Problem

I wanted to make a word game my friends and family would actually play every day and take it all the way to a public App Store release.

Build

Built and shipped a native SwiftUI word game from concept to live App Store release.

Impact

A live consumer app with real users, showing I can ship beyond prototypes and manage the full path from idea to production.

Problem

Customers were using a paid third-party app to check delivery eligibility. It looked off-brand and gave the business no useful insight into where demand was coming from.

Build

Built a custom postcode checker that validates customer postcodes, checks them against the delivery area, logs each search with time, date and UTM source, then pushes the data into Google Sheets and an internal dashboard.

Impact

Replaced an off-brand customer experience, created a live demand map and revealed that Meta ads were being served outside the viable delivery area.

Problem

Running the team had become a mini-ops problem: fixtures lived on PlayFootball, goals and assists were manually tracked, money owed sat in spreadsheets and updates got lost in WhatsApp.

Build

Built a private Next.js app with a protected admin area, Postgres database, PlayFootball scraping and a public player dashboard. It combines manually logged team data with external league fixtures, results and standings.

Impact

Gave players one place to see fixtures, league position, stats, money owed, opponent form and team updates, replacing messy spreadsheet and WhatsApp admin.